Bucephalus
Member
Thirty-one pages of interesting reading, with references/attributions, concerning Gillette's supposed marketing strategy:
http://lawreview.uchicago.edu/sites...les/78-1-Razors-and-Blades Myth(s)-Picker.pdf
http://lawreview.uchicago.edu/sites...les/78-1-Razors-and-Blades Myth(s)-Picker.pdf