Do you bowl or face lather? I've never had any problems face lathering with any soap or cream. Mainly with sticks but I've got one puck of hard soap and of course the obligatory pot of cella. I just keep mashing untill all the wetness in the brush is gone and instead of lather being created you're just stripping wetish soap from the top of the puck. You can feel it and hear it more than anything else. The same sort of change in sound and feel you get when beating an egg. It takes a bit longer with a hard soap and depends on how dry it is, so suggested timeframes or number of clockwise and/or anticlockwise movements is a bit daft. Inspite of the pages of forum waffle dedicated to it, Cella literally takes seconds and is the benchmark in how easy it is to get lather from soap. There are harder soaps but that's all they are; harder and drier and hence take a bit more mashing to get enough softer soap on the brush.
If you bowl lather I've got no suggestions other than dropping it from an appropriate height or giving it to your pet as a feeding bowl and start face lathering. I'm sure bowl lathering was started by barbers because clients would object to a barber pummeling their faces with a brush. There is no logical reason to use a bowl other than in reverence to some barber tradition or because you've seen too many westerns and gangster films.
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